Last nights Fashion Career class was very enjoyable. The lecture was about “Selling a Line and Juggling Seasons.” It was interesting to see the process the line needs to go through in order to get to the consumers. Here are a few points we talked about…
Showrooms are owned by one manufacturer or designer. Multiline showrooms have sales staff that represent several different designers. New York City is a leader in the fashion industry. The NY Garment District is the fashion capital of the US. Thousands of wholesalers showrooms are located along 7th avenue.
Markets are very important in the fashion industry. A Market Center is a city where apparel is sold at wholesale prices to retailers. A few popular Market Centers are NYC, Los Angeles and Paris. A Mart is a building or complex of buildings designed for the display and sale of apparel. Regional marts are also strong supporters of local design talent. Market Week is a time when buyers come to see and buy the new lines. Women’s ready-to-wear has five market weeks per year. Buying through a market is the most common way for purchasing merchandise.
Fashion Shows are theatrical presentations that generate excitement for a featured look. During Market Week, continual fashion shows educate buyers on new trends/merchandise. The shows can represent specific categories, like Children’s Wear.
Trade Shows are held in Market Centers throughout the year, and are usually sponsored by trade associations, such as Textiles. The shows are organized so different companies in the same industry can show and demonstrate new products and services. Some trade shows are public, while the rest are only available to company representatives.
LAUREN LOOKS FOR A CAREER 