Art 382

Art 382: Inspiration for Branding Project

Subject: Children’s clothing boutique

Demographic: Children ages 0-12 years old. Parents (actual customers) are middle to upper class, college educated, earn $50,000+ a year, married, live in suburban area, home owner, religious or spiritual, family oriented, enjoys family outings, can cook well, has 1-3 children, pet owner.

Possible brand/store names: Pure, a children’s boutique. Little lamb, a children’s boutique. Angel, angelic, sparkle, cloud, whisper. I want a brand name that represents purity and innocence, like children.

Location: Sunset Blvd, Belmont Shore, Union Square.

Packaging and labels: White, iridescent, pastels would be main color scheme. Some sort of script for lettering, something lighthearted.

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