Cover and Back: coverandbackpage
Catalog: catalog
Cover and Back: coverandbackpage
Catalog: catalog
Store exterior and blueprint: PointofPurchase
Perspective & Detail: PerspectiveandDetail
Website: http://lrosekeyser.wix.com/purechild
Subject: Children’s clothing boutique
Demographic: Children ages 0-12 years old. Parents (actual customers) are middle to upper class, college educated, earn $50,000+ a year, married, live in suburban area, home owner, religious or spiritual, family oriented, enjoys family outings, can cook well, has 1-3 children, pet owner.
Possible brand/store names: Pure, a children’s boutique. Little lamb, a children’s boutique. Angel, angelic, sparkle, cloud, whisper. I want a brand name that represents purity and innocence, like children.
Location: Sunset Blvd, Belmont Shore, Union Square.
Packaging and labels: White, iridescent, pastels would be main color scheme. Some sort of script for lettering, something lighthearted.